<p>The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way. </p><p><br></p>

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Title Date published
How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight 2023-11-07
Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt 2023-11-06
Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt 2023-11-05
Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost 2023-11-04
Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost 2023-11-03
How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI 2023-11-02
AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI 2023-11-01
How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain 2023-10-31
Why Permissioned Consumer Data > Retail Media -- Brian Mandelbaum // Attain 2023-10-30
Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch 2023-10-29
Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch 2023-10-28
Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent 2023-10-27
Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent 2023-10-26
The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense 2023-10-25
Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense 2023-10-24
Impacts Of Gated Email -- Andy Mowat // Gated 2023-10-23
How Reaching Your Audience Is Evolving -- Andy Mowat // Gated 2023-10-22
Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media 2023-10-21
Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media 2023-10-20
Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign 2023-10-19
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