<p>Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.</p>
| Title | Date published | ||
| Misconception: Great Expectations | 2024-08-13 | ||
| Misconception: Big Baby | 2024-08-06 | ||
| Misconception: Money Money Money | 2024-07-30 | ||
| Misconception: The Baby Boom | 2024-07-23 | ||
| Introducing: Misconception | 2024-07-23 | ||
| Introducing: Bloomberg News Now | 2023-12-15 | ||
| Introducing: Elon, Inc. | 2023-11-13 | ||
| Covid Cures and Conspiracies Introducing: The Deadly Cure | 2023-02-01 | ||
| Introducing: Crash Course | 2023-01-05 | ||
| Targeting the Toughest Diseases (Sponsored Content) | 2022-11-07 | ||
| Losing It: Gut Instinct | 2022-08-16 | ||
| Losing It: The Truth About Health and Weight | 2022-08-09 | ||
| Losing It: Just Don’t Call it A Diet | 2022-08-02 | ||
| Losing It: A Weight-Loss Mecca’s Secrets | 2022-07-26 | ||
| Losing It: How to Launch a Diet Empire | 2022-07-19 | ||
| Losing It: Once Upon a Diet | 2022-07-12 | ||
| Losing It: When a Calorie Isn’t A Calorie | 2022-07-12 | ||
| Introducing: Losing It | 2022-07-02 | ||
| We've Been Nominated for a Webby! | 2022-04-14 | ||
| Breakthrough: The Next Pandemic | 2021-12-14 |