<p>Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.</p><p><br></p><p>Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.</p>

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Title Date published
Guiding Principles: Part 2 2025-05-07
Timeless Sales Skills in a World of Innovation 2025-05-05
Thriving in an Uncertain Market: Leveraging Tools & Building Connections (Part 2) 2025-04-28
Guiding Principles: Part 1 2025-04-23
Thriving When Others Panic: Skills for an Uncertain Market 2025-04-21
Dollars and Sense: Reframing How Salespeople Talk About Money 2025-04-14
Content That Connects: Using Video as a Sales Asset 2025-04-07
Mastering Your Sales Story: Connection Over Discovery 2025-03-31
Stop Selling, Start Guiding: The New Mindset for Modern Sales 2025-03-28
Time Goes Fast and Speeds Up: Mastering the Sales Timeline 2025-03-24
The 15 Profit Amplifiers: Believing in Your Economic Value 2025-03-17
It's Transformation, Not Features 2025-03-13
Why Every Sales Pro Needs Their Own Youtube Channel 2025-03-11
Standing Out in the Inbox: The Art of Sales Outreach 2025-03-03
Why You Need a Youtube Channel 2025-02-27
Less Clutter, More Deals 2025-02-26
Bridging the Gap: Between-Meeting Engagement 2025-02-24
The Lost Art of Explanation: How to Influence Through Better Communication 2025-02-20
The Missing Metrics of Modern Selling 2025-02-17
The Hard Truth About Soft Coaching: Why Real Growth Requires Discomfort 2025-02-14
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