<p>The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way. </p><p><br></p>

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Title Date published
AMA: Strategies & KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co 2019-11-29
How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan 2019-11-28
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan 2019-11-27
How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital 2019-11-26
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital 2019-11-25
8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail 2019-11-22
An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO 2019-11-21
Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO 2019-11-20
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio 2019-11-19
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio 2019-11-18
Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast 2019-11-15
Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting 2019-11-14
Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting 2019-11-13
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar 2019-11-12
Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar 2019-11-11
Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail 2019-11-08
Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail 2019-11-07
Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail 2019-11-06
Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail 2019-11-05
Attribution Week: How Big Is the Marketing Attribution Problem? -- Jules Tompkins // CallRail 2019-11-04
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