MarTech Podcast ™ // Marketing + Technology = Business Growth 

<p>The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way. </p><p><br></p>

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Title	Date published
The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital	2019-11-25
8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail	2019-11-22
An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO	2019-11-21
Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO	2019-11-20
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio	2019-11-19
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio	2019-11-18
Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast	2019-11-15
Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting	2019-11-14
Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting	2019-11-13
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar	2019-11-12
Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar	2019-11-11
Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail	2019-11-08
Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail	2019-11-07
Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail	2019-11-06
Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail	2019-11-05
Attribution Week: How Big Is the Marketing Attribution Problem? -- Jules Tompkins // CallRail	2019-11-04
Monthly Update: Modifying the Plan to Focus on Organic Growth	2019-11-01
When Is the Data/Privacy Reckoning Coming? -- Neil Sweeney // Killi	2019-10-31
Should You Directly Pay Consumers for Their Data? -- Neil Sweeney // Killi	2019-10-30
Influencer Marketing Launch & Campaign Evaluation Tactics -- Yuval Ben-Itzhak // Socialbakers	2019-10-29

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